Sales & Marketing

Apparently shifts in weather patterns have thrown yet another curve ball to the traditional retail industry.

Two major sustainability initiatives from H&M begin this month as the fast fashion retailer debuts a new line from Conscious Commerce co-founders Olivia Wilde and Barbara Burchfield and kicks off an apparel recycling effort.

The H&M Conscious Exclusive collection from Wilde and Burchfield will be available online at hm.com and in 165 stores beginning April 7. Meanwhile, H&M is set to begin is World Recycle Week initiative on April 18 which allows customers who drop off clothes at in-store collections bins to receive a 30% discount coupon.

Target announced it is testing an expansion of its Cartwheel app, which launched in 2013. The retailer reported that the app has saved users, in total, $475 million (and counting) to date.

The new feature expands the app to allow for digital coupons from manufacturers that offer a dollar amount discount (rather than a percentage discount).

The service is made possible through a partnership with Quotient (formerly Coupons.com), a third-party provider of digital coupons, according to a report by TechCrunch.

Amazon.com reportedly has some big plans in store for its Prime Now on-demand delivery service.

According to Bloomberg, the online retailer will release Prime Now, currently only available as a smartphone app, on its website in May 2016. Amazon is also attempting to sell online Prime Now advertising packages for as much as $500,000.

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On the heels of soaring profits and revenues in the fourth quarter, Hudson’s Bay Company said it will make higher than normal investments in growth initiatives this year, including a dramatic increase in the number of Saks Off 5th stores, store renovations and investments in technology.

Retailers estimate they could earn an extra 10% in revenue — which translates into $100 million annually for a $1 billon company — by offering customers and employees a highly individualized experience.

That’s one of the key retail takeaways of new report by Oracle, which surveyed 300 C-level executives across 10 industries to understand how prepared organizations are to address the fact that consumers increasingly expect, and even demand, to have it their way—whether shopping, communicating, working, or enjoying leisure time.

Consumers who rely on mobile coupons when food shopping are much more likely to experiment with new brands.

According to the latest edition of GfK MRI’s “The Survey of the American Consumer,” one in three (33%) U.S. adults agrees completely or somewhat with the statement, “I rely on mobile coupons while food shopping.” And almost half (44%) of these mobile coupon users say they like to “change brands often for the sake of variety and novelty,” compared to just 30% of the general population.

Charming Charlie has appointed Ujjwal Dhoot as VP of marketing, based in the specialty retailer’s Los Angeles office.

Dhoot previously served as chief marketing officer for FSAStore.com, responsible for the overall growth strategy, customer acquisition and retention, analytics development and testing for the FSA-eligible products and services shop. Before that, he was VP of marketing at 20x200, an online retailer for limited edition art.

Dhoot also served as VP of marketing at PetCareRx.com.