Sales & Marketing

Whirlpool Corp. will bring its Maytag brand of appliances to 600 Best Buy stores this month rounding out what was already an extensive offering.

Maytag brand products will hit the sales floor at 600 Best Buy stores in mid-April and also be sold online, the retailer said. The move expands Whirlpool’s assort at Best Buy which already includes the leading appliance manufacturer’s Whirlpool, KitchenAid and Amana brands. Best Buy also offer appliances from LG, Samsung, Frigidaire, Bosch and Electrolux.

When it comes to marketing spending, Deckers Brands is doing more with less.

The Goleta, California-based vertical apparel retailer is performing advanced predictive analytics on the performance of different marketing activities for its North American direct-to-consumer Ugg specialty footwear business. This includes an e-commerce site, as well as 45 stores.

Although Amazon.com recently more than tripled the number of items available via its Amazon Dash buttons and cited some impressive growth statistics, actual use may be relatively low.

According to daily analysis of a panel of more than 4 million online shoppers from digital commerce research firm Slice Intelligence, fewer than 50% of people who had bought a Dash button before Amazon expanded the assortment on March 31 had ever actually made an order using one.

Staples is looking to connect with a key customer segment and improve the productivity of its selling space with a new pilot program involving shared workspace provider Workbar.

For only the third time in three years, Kroger has created a new installment of its Savor World Flavor globally themed promotional effort.
 

Two e-commerce vets are looking to tackle one of the retail industry’s most vexing problems: returns of online purchases.

David Sobie, former senior VP of marketing & business development at flash site HauteLook, and Mark Geller, former head of mobile at the company (which Nordstrom acquired in 2011), are launching Happy Returns, which seeks to eliminate the “pain” of returns by mail by establishing a network of “Return Bars” in malls and stores where shoppers can return merchandise purchased online and get an immediate refund.

American Eagle Outfitters is launching another viral marketing campaign, this time with a funny focus on the fight against the body shaming of men.

The retailer is kicking off its #AerieMAN campaign, featuring a mix of quirky male characters of different sizes and personalities sharing "real life" stories in their skivvies. American Eagle's Skinny Skinny Jean and American Beagle Outfitters campaigns were huge successes in 2013 and 2014. Now the brand is focused on raising awareness around body diversity.

For many business owners, the ongoing feud for control of the Republican Party has largely come, unfortunately, at their expense.

Over the last 10 years or so we have witnessed the balance of power within the party shift from economic conservatives and the business community - to social conservatives and the interest groups that serve them. I have labeled this fight as one between the "suits" and the "boots." Over the last two election cycles, the boots have clearly demonstrated that they are in charge.