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Sales & Marketing

  • Domino’s lets mobile customers hold the clicks

    Domino’s Pizza has built a reputation for speedy delivery, and now the chain wants to be known for fast mobile ordering.

  • Teen apparel retailer files for bankruptcy

    In a not unexpected move, beleaguered teen apparel retailer Pacific Sunwear of California Inc. filed for Chapter 11 bankruptcy court protection.

    In a court filing on Thursday in Delaware, the Anaheim, California-based retailer listed assets in the range of $50 million to $100 million and liabilities of between $100 million and $500 million. It listed Simon Property Group and Nike Inc. among its top creditors. The chain named RCS Real Estate Advisors, New York, as its real estate advisor.

  • Newegg hatches social customer support

    Digital computer and electronics retailer Newegg wants to engage customers wherever they are, including on one of the world’s most popular social messaging apps.

    Newegg will begin using Facebook Messenger to provide customer support. The e-tailer currently offers customer support options via email, SMS text message, phone and chat. Giving customers the ability to engage with Newegg’s customer support representatives via Messenger is an important asset to add to the company’s mobile strategy, according to executives.

  • Staples and FTC battle grows more contentious

    The federal judge presiding over the Federal Trade Commission’s effort to block a merger between Staples and Office depot urged the parties to resolve their difference, but that seems unlikely given both sides are firmly entrenched in their positions.

  • Etsy comes to sellers’ promotional rescue

    Online marketplace Etsy is announcing two new ways for sellers to promote their brands, both on and off Etsy.

    Pattern by Etsy is a new service that lets sellers create their own custom websites on their own domains, powered by their Etsy shops and integrated with the platform’s tools. Research from the company shows that more than a third of its sellers are interested in opening a commerce site of their own, but many have found the process to set up and maintain a custom site too difficult.

  • Retailers face a new reality with rebates

    A new study of 2,600 consumers by Blackhawk Engagement Solutions, titled "Where It's At: a Connected Shopper Study,” shows that across retail categories, shoppers would prefer a higher value rebate versus some lower value offers. Additionally, 68% of shoppers said rebates are an attractive offer in-store and 65% said rebates are an attractive offer when shopping online.

  • High-tech caregivers benefits solutions for retailers

    Do well by doing good. U.S. businesses are taking this adage attributed to Benjamin Franklin to heart.

    It's good business. Happy employees are engaged employees, and that translates into productivity gains and ultimately to happy customers and a better bottom line.

  • Aaron’s hopes to amaze customers with new campaign

    After posting record results in 2015, leading rent-to-own retailer Aaron’s is looking to keep the momentum going with a new ad campaign that highlights the company’s

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