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Petco pounces on omnichannel with POS solution


A major omnichannel advancement is coming soon to Petco’s more than 1,400 stores as the retailer works with Toshiba Global Commerce Solutions on a wide ranging initiative to integrate physical and digital operations.

Petco selected Toshiba’s omnichannel solution branded as TCxGravity to create a seamless commerce offering and improve the overall shopper experience, according to the companies.

“Our vision is to enhance our customer engagement and the selection of Toshiba POS technology and services will help further our omnichannel growth objectives,” said Kelly Breitenbecher, Petco’s CIO. “By strengthening our technology, we will be able to focus on what’s really important to us – ensuring that pet parents can get everything they need to take the best care of their pets whenever and wherever they need it.”

Following implementation and pilot phase, the Petco rollout across stores is planned to begin in 2017 and is expected to allow for more highly interactive shopping experiences with a single view of inventory across the enterprise. Another benefit is the ability to interact across multiple sales channels while offering a variety of customer fulfillment options and more flexible store operations thanks to the use of an intuitive, device agnostic, web-based client application that empowers associates to engage with consumers on their terms.

“Toshiba is very proud to have been selected to provide our game-changing TCxGravity omnichannel solution and services for Petco across their footprint of more than 1,400 stores in the United States and Puerto Rico,” said Bill Campbell, vice president and head of sales, North America, Toshiba Global Commerce Solutions. “With Petco’s strong track record of over 50 years in business, and unwavering commitment to the highest of standards in customer service, customers will soon enjoy an enhanced, dynamic shopping experience, along with store associates being empowered with a powerful set of real-time capabilities to serve their customers.”

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