Study – The customer journey is on the move
The typical shoppers takes many steps along the way toward a purchase, and the mobile and social channel are increasingly part of the route.
According to a new study of more than one billion brand and customer interactions from customer journey management provider Kitewheel, “State of the Consumer Journey 2016 Report.,” a year-over-year comparison of 2014 to 2015 data reveals that mobile apps represent the fastest growing channel, with interactions increasing tenfold from 2014 to 2015.