Sales & Marketing

The 300,000-sq.-ft. ONE DAYTONA mixed-use project isn’t scheduled to open for another 18 months, but when it does the unique project looks to set a new benchmark for mixed-use retail real estate developments.

Virtual reality (VR) has been gaining traction in retail recently, with major retailers turning to the bleeding-edge technology as a customer engagement tool. But how exactly is VR poised to change the ways consumers interact with and buy products from retailers? Here are three key ways. A full view

American Girl, an early pioneer of experiential retailing, is set to shake things up again, this time with a digital twist. The company, a division of Mattel, will move its Manhattan flagship from Fifth Avenue to Rockefeller Center, where it will open a totally revamped store concept, reported Racked New York. Created by FRCH Design Worldwide and digital agency MJD Interactive, the store will emphasize customization and personalization.

Despite J.C. Penney's disappointing sales results, the chain still performed better than its peers in the first quarter. What’s more, Penney an array of new initiatives lined up to help it connect better with a new era of shoppers. To read more, click here

Presumptive Republican presidential nominee Donald Trump is no fan of Amazon, its founder and CEO Jeff Bezos, and The Washington Post, which Bezos also owns. Trump told Fox News personality Sean Hannity that "Amazon is getting away with murder, tax-wise. He's using The Washington Post for power so that the politicians in Washington don't tax Amazon like they should be taxed.”

Even luxury department stores got no love from shoppers in the first quarter. Following a pattern set by Macy’s and Kohl’s, Nordstrom reported dismal results for the first quarter, including a steep drop in profit, with the only positive sign being the company’s off-price division. The retailer lowered its full-year outlook.

The typical shoppers takes many steps along the way toward a purchase, and the mobile and social channel are increasingly part of the route. According to a new study of more than one billion brand and customer interactions from customer journey management provider Kitewheel, “State of the Consumer Journey 2016 Report.,” a year-over-year comparison of 2014 to 2015 data reveals that mobile apps represent the fastest growing channel, with interactions increasing tenfold from 2014 to 2015.

Furniture manufacturer Herman Miller will continue its transformation from a maker of modern office furniture to a lifestyle brand with the opening of its first retail store. The store, opening in late 2016, will be located in the company’s recently opened flagship in Manhattan’s Gramercy neighborhood. The non-retail components of the flagship—the Herman Miller and Geiger showrooms—are already open, by appointment.