Sales & Marketing

PetSmart is no stranger to “using every connection to bring pet parents closer to their pets.” Reinforcing its mission statement, PetSmart will add a next-generation platform that will unify the omnichannel shopping experience, and make it easier for the brand to engage with consumers throughout their path-to-purchase.   

PREIT unveiled Amazon lockers at 15 of its mall locations on the East coast, making it one of the first mall owners to engage in this most physical of online-offline integrations.   Amazon shoppers who choose the locker option when checking out are notified when their packages have been delivered and can go to the locker location to pick them up. Consumers gain an added convenience and mall tenants get Web shoppers in their stores.  

Vera Bradley in entering the New York City market, opening a digitally-savvy flagship in Manhattan’s SoHo neighborhood.      Scheduled to open in September, the two-level, 2,700-sq.-ft. store will carry the complete Vera Bradley collection, ranging from handbags and travel items to eyewear and jewelry, and debut the brand's newly redesigned logo and store concept.    

Halloween has arrived at Macy’s flagship.   Home décor direct-marketer Grandin Road has opened its first-ever brick-and-mortar space, a pop-up at Macy's Herald Square flagship in Manhattan.    The space is designed to inspire, spook and entertain shoppers throughout the months of September and October.   

Changing footwear trends took a bite out of Genesco Inc.’s sales in the second quarter.   The company reported net income of $14.6 million, up from a year-earlier profit of $7.5 million.   Genesco’s revenue for the second quarter, ended on July 30, fell 4.6% to a less-than-expected $625.6 million.   Total same-store sales fell 1%, with a 4% decline at the Journeys Group.   

Mexico City-based developer Grupo GICSA announced plans for 14 new experiential retail centers it will format under the trademarked term, “Mallterntainment.” GICSA is perhaps best known as the developer of the Paseo Arcos Bosques retail center in Mexico City (above).   Malltertainment developments will hew to four pillars, according to GICSA:   • Average area of 2 million sq. ft.;  

The Body Shop is staking a new claim in South American as it opens its first location in Chile.    Lured by a population of 17.8 million, and a stable and prosperous customer base, The Body Shop’s new store is located in Santiago, Plaza Egaña Mall — a property that is called the most sustainable mall in Chile.  

Though it forecasts a stronger-than-anticipated closure season, Cushman & Wakefield sees average retail rents ending the year 4.6% higher than they were in 2016.   The company’s U.S. Macro Forecast released this week said that consistent demand for space in Class A retail centers is the biggest factor in rental-rate growth. Cushman analysts also predict that 2016 will see a drop in the retail vacancy rate to 5.8% from 6.6% last year — though they see it moving back up to 6% in 2017.