The Body Shop continues global expansion efforts

The Body Shop is staking a new claim in South American as it opens its first location in Chile.



Lured by a population of 17.8 million, and a stable and prosperous customer base, The Body Shop’s new store is located in Santiago, Plaza Egaña Mall — a property that is called the most sustainable mall in Chile.



The new store will feature global iconic products, such as Shea body butter and the Vitamin E line, as well as new favorites, like Oils of Life facial oil and Drops of Youth.



Chile was a natural expansion choice as the company has strong connections to Latin America, including nine Community Trade suppliers that are located in the region.



“After opening in Mexico in 1993, and Brazil in 2014, Chile is our third market in Latin America,” said Paul Kimberley, The Body Shop's director for Latin America. “We are convinced the region offers growth potential and opportunities for development.”



Besides working with colleagues in L'Oréal Chile to gain regional expertise and customer insight, the brand will work directly with the local communities to source some of its ingredients.



“We are committed to protecting and enriching these precious parts of the world, and supporting the communities who live there,” Kimberley added.