Sales & Marketing

Nearly half of holiday shoppers will hit the stores before Nov. 1 — and many will be looking for deals.   That’s according to a report by RetailMeNot, a digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. Seventy-three percent of shoppers said they plan to shop in brick-and-mortar stores this season, and 50% said that the deals they find will help them determine which days to shop in-store.      

At a time when loyalty programs are becoming ubiquitous, Lowes Foods’ new service is breaking the mold.    The grocery chain is launching a promotional reward campaign in 75 stores across North Carolina, South Carolina and Virginia. For every $10 spent at Lowes Foods stores, customers will receive one stamp — either traditional or virtual — at checkout, good toward VIVO kitchen knives, knife blocks and cutting boards. The promotion runs until February 26, 2017.   

Sears is launching a new program designed to give its loyal shoppers the best shot at holiday promotions.    Members of the chain’s Shop Your Way loyalty program will get a jump on their holiday shopping during this weekend’s “Sears Days Lowest Prices of the Season Member Bonus Event.” However, there is always a chance these items could be further discounted as the holiday season ramps up.   

Driving innovation across Ralph Lauren’s channels has become a family affair.   David Lauren, the son of designer Ralph Lauren, was appointed vice chairman and chief innovation officer for the fashion brand.   Lauren’s new role coincides with the company’s “Way Forward” business plan designed to revive sales and reinstate the company’s “hip” reputation, Bloomberg reported.  

Simon and General Growth Properties veteran Tom Martin has joined McWhinney’s development team as VP of mixed-use operations and general manager of Dairy Block.   A McWhinney press release said that Martin will also hold the title of Mayor of Dairy Block, a mixed-use project the company is building in the Lower Downtown, or LoDo, section of Denver. The neighborhood houses Coors Field, Union Station, boutiques, and galleries.  

With an eye on merging the physical and virtual shopping experience, too many retailers still struggle with how to engage shoppers pre- and post-purchase.   This was the message delivered in a new global study from Sitecore. Based on responses from 826 marketing and IT decision makers, and 414 IT partners and suppliers in 14 countries, the majority reported they do understand the importance of online commerce. However, they do not feel fully prepared for driving the growth of this channel globally.  

The nation’s largest specialty toy retailer finds itself in a sweet spot as its most critical selling season approaches.   After years of just cutting costs, Toys “R” Us is starting to put money back into operations, as it looks to grow sales and traffic, Bloomberg reported. And for the first time in a while, the company is building inventory.  

Omnichannel retailing is no longer some far flung prediction, or even a trend, it’s the reality that today’s consumers demand. To succeed in the age of this cross-channel business model, retailers must prioritize customer engagement by building positive brand recognition and loyalty and providing experiences tailored to their preferences and behaviors.