Sales & Marketing

To create meaningful experiences, retailers should take a page from the menu

At the Converse store on the Third Street Promenade in Santa Monica, “customization maestros” help sneaker fans manufacture their dream shoe.

Shoppers, browsing the featured iPads, choose among 150 graphics, including those created by local artists. There is a wide selection of grommets, patches and lettering, along with swap-out drawstrings of various designs and color.

Providing shoppers with a consistent brand experience across channels is retailers’ top digital priority.   That’s according to a survey from Boston Retail Partners (BRP), in which 56% of surveyed retailers said they were focused on a consistent brand experience across channels as a top digital priority, followed by improving the mobile shopping experience (46%) and personalization (40%).     

ModCloth, the online apparel retailer known for its indie and vintage-inspired styles, is opening up its first permanent store.   The company will open a 4,000-sq.-ft. location in Austin, Texas, in November, Bloomberg reported. Other locations are likely to follow.  

TRENDING STORES: PetSmart debuted a new store concept that puts a big emphasis on pet services. The 7,400-sq.-ft. PetSmart Pet Spa, in Oceanside, N.Y., is decidedly smaller than PetSmart’s typical footprint and features a self-service dog wash, a grooming salon and a coffee bar-lounge area. The overall modern design includes a circular “concierge” desk with a bakery full of dog treats.…Amazon Books plans to open its fourth location, a 7,200-sq.-ft. store in Chicago’s Lakeview neighborhood.

It’s that time of the year again — specifically, time for the holiday forecasts to start pouring in.

Let’s start with the good news. Early reports are calling for a solid season, with Deloitte predicting a 3.6% to 4% increase in total retail sales over last year.

As for the upcoming presidential election, it may be a temporary distraction in the early part of the holiday shopping season, but it’s not expected to have a negative impact on total sales. In fact, if past years are any indication, retailers may even benefit from a pickup in postelection consumer spending.

IoT promises to deliver coveted seamless shopping experience, enterprise-wide visibility

To remain relevant in an omnichannel retailing world, brands must evolve operations to satisfy the way people shop. Armed with the Internet of Things (IoT), retailers position themselves to leverage the necessary operations to engage digitally savvy customers in an ever-changing business landscape.

IoT is making it easier for retailers to interact with consumers via connected home-based devices that allow consumers to interact with brands without launching a website or mobile app.

The best known is Amazon Echo, a voice activated device designed with an artificial intelligence assistant app called Alexa. Dedicated sensors in the device connect the consumer’s home to their retailers of choice, allowing, via voice commands, consumers to add items to virtual shopping lists or make online purchases.

L Brands, operator of Victoria's Secret and Bath & Body Works, posted a better-than-expected 3% increase in same-store sales for September.      The retailer’s results were fueled by a 9% increase in comp sales at its Bath & Body Works brand. L Brands’ net sales rose 6% to $919.9 million in September.   The handful of other retailers who still report same-store sales did not fare so well.