Ralph Lauren namesake heads up innovation

Driving innovation across Ralph Lauren’s channels has become a family affair.



David Lauren, the son of designer Ralph Lauren, was appointed vice chairman and chief innovation officer for the fashion brand.



Lauren’s new role coincides with the company’s “Way Forward” business plan designed to revive sales and reinstate the company’s “hip” reputation, Bloomberg reported.



Lauren, who joined the company’s board in 2013, was previously executive VP, responsible for the company’s global advertising and marketing campaigns. He also helped launch the company’s web site; pioneered its use of digital technology, and built its e-commerce capacity.



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