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Sales & Marketing

  • Legislation seeks to curb ‘drive-by’ ADA lawsuits

    Two senators have introduced legislation to change the Americans with Disabilities Act.      On Sept. 28, Senators Jeff Flake (R-AZ) and Roger Wicker (R-MS) introduced a bill that contains a “notice and cure” provision that would create a temporary halt in ADA litigation for up to 120 days to allow property owners to correct identified barriers to access. (A similar bill was introduced in the House.)  

  • Study: End-user experience critical to optimal decision-making

    Digital infrastructures are growing more complex, and taking a toll on decision-making.   Eighty percent (80%) of IT operations leaders reported that end-user experience monitoring (EUM) is very important or critical to delivering business outcomes. However, as distributed infrastructures grow in complexity, it is becoming more difficult to provide information needed to make business decisions, according to a study by analyst and consulting firm Enterprise Management Associates (EMA).  

  • Study: Mobility is key shopping tool this holiday season

    With 46% of shoppers ready to start holiday shopping online and in-store in early November, retailers need to be ready.   As shoppers begin holiday shopping next month, make no mistake, mobility will be a mainstay this season, according to “Unwrapping Holiday Insights: The 2016 Retailer Guide to Consumer Trends,” a report from RetailMeNot.  

  • Sam’s Club’s unique approach to digital disruption

    While digital disruption continues to stymie a good part of the industry, Sam’s Club is using the concept to its advantage.   The company’s VP of omnichannel member communication and innovation, Darshan Gad, and executive VP of operations Don Frieson, teamed up at the “Northwest Arkansas Technology Summit” event last week in Rogers, Ark., to discuss how the chain is using disruption to drive innovation.  

  • Report: Brands aren’t prepared to excel at e-commerce

    With an eye on merging the physical and virtual shopping experience, too many retailers still struggle with how to engage shoppers pre- and post-purchase.   This was the message delivered in a new global study from Sitecore. Based on responses from 826 marketing and IT decision makers, and 414 IT partners and suppliers in 14 countries, the majority reported they do understand the importance of online commerce. However, they do not feel fully prepared for driving the growth of this channel globally.  

  • Toys ‘R’ Us gaining momentum with renewed investments

    The nation’s largest specialty toy retailer finds itself in a sweet spot as its most critical selling season approaches.   After years of just cutting costs, Toys “R” Us is starting to put money back into operations, as it looks to grow sales and traffic, Bloomberg reported. And for the first time in a while, the company is building inventory.  

  • Video Solutions Boost Business Intelligence for Retailers

    Omnichannel retailing is no longer some far flung prediction, or even a trend, it’s the reality that today’s consumers demand. To succeed in the age of this cross-channel business model, retailers must prioritize customer engagement by building positive brand recognition and loyalty and providing experiences tailored to their preferences and behaviors.  

  • Crafting retailer names head merchant

    Jo-Ann Fabric and Craft Stores has appointed a permanent chief merchandising officer.    Sharyn Hejcl has been promoted to executive VP, chief merchandising officer. For the past year, Hejcl served as the interim head of merchandising in conjunction with her role as senior VP, inventory management and supply chain. She will continue to report to the chain’s president and CEO Jill Soltau.  
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