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Sales & Marketing

  • Across from the track, Daytona’s future takes shape

    Driving your car on the beach and the Daytona International Speedway. Those are the things that have long defined Daytona Beach. Those and the legendary Bill France, Sr.   

  • Department store chain gives more options for loyalty program

    Bon-Ton Stores’ customers now have more opportunities to earn rewards.   The department store retailer, which originally rewarded shoppers for using the chain’s Your Rewards proprietary credit card, can now earn loyalty points for every purchase they make — regardless of how they pay.   

  • Study: Retailers struggle to deliver personalization

    Retailers know that personalization equates to higher sales, but companies still struggle with execution.    Specifically, retailers are eager to offer personalized experiences to achieve higher sales. Failing to remove unintended barriers are only overwhelming shoppers, who then abandon shopping carts.  

  • How E-Commerce Impacts Retailers’ Personal Property Tax Liability

    An assessor processes your annually filed personal property tax return and assigns a value based on the cost of and age of your store fixtures. Is that assessment correct?    Increasingly the answer is “no” in a fast-changing retail environment in which online sales are turning in-store shelves into museum pieces. Online sales have increased 75.8%, to $341.7 billion, over the past five years alone. Statista forecasts that to double by 2020.  

  • A very unusual type of grocer is expanding

    There is no fancy packaging to be seen on the shelves of Bulk Nation.    The Tampa-based grocer sells mostly unpackaged food, ranging from grains and pasta to spices and beans, all sold by weight, the Orlando Sentinel reported.  

  • Abercrombie & Fitch Co. tries on a new — and friendlier — brand identity

  • E-commerce giant ups holiday hiring 20%

    While most retailers haven’t upped their 2016 holiday hiring over last year, Amazon is not among them.   The e-commerce giant announced it plans to hire more than 120,000 workers in the United States this holiday season, with positions across its network of fulfillment centers, sortation centers and customer service sites.  

  • Cole Haan showcases new store design

    Cole Haan has brought its new store design to the West Coast, opening a flagship at South Coast Plaza, in Costa Mesa, California.   Featuring an all metal and glass storefront with backlit frosted transom, the store has a natural elegance and warm residential feel.  
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