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Luxury home décor brand to open experiential store
Frontgate is looking to create a unique shopping experience at its new location in Dallas. The luxury home decor and furnishings retailer will open what it called its first experiential store in late May, in the Dallas suburbs. The 22,000-sq.-ft. store will be located at Legacy West, a luxury retail development in Plano, Texas. Frontgate reaches most shoppers through its catalogs and website. The also company operates a handful of brick-and-mortar locations. -
Macerich installs a mobile promo platform for retailers
Macerich is offering retailers a promotional connection to smartphone shoppers at 22 of its properties. Shoppers will be able to access the StepsAway app via mall Wi-Fi and search for products by category or individual retailer. Macerich tenants can create and deliver promotional offers through a cloud-based platform installed at the company’s headquarters.

