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Saks Fifth Avenue, New York City
Saks has given over the 14 storefront windows of its Fifth Avenue flagship to United Airlines to help promote United’s new Polaris business class cabin. (Saks is providing the bedding for United Polaris.) The windows are designed to give passersby the feeling that they are actually walking through the luxurious Polaris cabin. And just in time for resort season, the mannequins that are in some of the windows are decked out in the latest spring fashions. -
Study: The first ‘digitally native’ generation shops in stores
Generation Z grew up online, but that doesn’t mean that’s where they do all their shopping. Sixty-seven percent of Gen Z — the first “digitally native” group to grow up not knowing a world before cellular phones, smartphones and other digital devices — said they shop in a bricks-and-mortar store most of the time, with another 31% shopping in-store sometimes, in a new survey by IBM and the National Retail Federation.

