Tiffany creates new exec position for Coach veteran

Tiffany & Co has appointed Reed Krakoff to the newly created position of chief artistic officer.



Krakoff, who previous worked with Tiffany on the re-launch of its gifts, home and accessories collections, will join the company on Feb. 1. He will direct design for Tiffany & Co. brand jewelry and luxury accessories, and also lead the brand’s artistic and design vision with respect to stores, e-commerce, marketing and advertising.



A three-time CFDA Award winner, Krakoff formerly served as president and executive creative director of Coach, after holding a senior design role at Ralph Lauren, and most recently helmed his eponymous luxury fashion line of womenswear and accessories.



“Reed’s extraordinary talent and deep understanding of iconic American design, and Tiffany’s defining role in its legacy, make him poised for great success in this new position,” stated Tiffany & CEO Frederic Cumenal. “His expertise and creativity will continue to help build Tiffany as a global house of luxury.”



In related news, Francesca Amfitheatrof – who served as design director and was responsible for the design of Tiffany & Co. brand jewelry – will leave the company to pursue other opportunities. Amfitheatrof has served in the position for three and a half years.