Sales & Marketing

An international study conducted by Capgemini found 80% of retail executives believing in the sanctity of the physical store. Only 45% of shoppers, however, felt the same way.   The consulting company’s Digital Transformation Institute surveyed 6,000 consumers and 500 retailers in the U.S., China, and seven European nations and found a consumer base much more taken up with technology and online shopping than leading merchants were.  

It was a less than merry holiday for some retailers, especially in the department store sector, but total sales still managed to beat industry projections, fueled by a strengthening economy.    Retail sales (excluding autos, gas stations and restaurants) during November and December rose 4% over 2015 to $658.3 billion, according to the National Retail Federation. The group had forecast sales would rise 3.6% to $655.8 billion.  

Ahold USA can now boost it has “smarter stores” for its increasingly connected consumers.   The supermarket giant has rolled out a new wireless platform from Verizon Enterprise Solutions across its divisions, which include Stop & Shop New England, Stop & Shop New York Metro, Giant Landover, and Giant Carlisle, The platform has resulted in a digitally rich in-store experience for the grocer’s smartphone-using shoppers.   

Holiday sales not only beat expectations among industry observers, it hit a five-year high.   Retail sales grew by 4.8% through the holiday season, as compared to the same period in 2015 — and November and December spending growth is the strongest it’s been in five years, according to a new report from Visa.   “The Visa Retail Spending Monitor” tracks retail sales, with the exception of autos, gas, and restaurants, among retail goods, services and stores on Visa payment products. 

Retail in 2016 had its share of ups and downs. While several major businesses filed for bankruptcy, others in the category saw incredible growth, leveraging technology to connect with customers in new and exciting ways. For instance, Walmart tripled its online catalog and opened more stores that allow shoppers to pick up online orders in-person. In an often-cluttered retail landscape, Walmart and others have shown that technology can be a key differentiator.   

Wawa has big plans for the Sunshine State.    The privately-owned, Pennsylvania-based convenience store chain plans to open 25 to 30 stores every year throughout Florida during the next several years.   In 2017, Wawa will start its push into the southeast part of the state, with a first wave of stores opening in Palm Beach and Broward Counties.  

In their e-commerce operations, retailers have long had access to limitless data about customers and transactions. They’ve become adept at using this information to deliver personalized communications and targeted campaigns to customers as they shop online.    Unfortunately, the same could not be said for in-store shopping. Retailers have had no way of knowing what customers were doing in their stores from the time they entered the front door until they checked out at the POS system.  

Walmart has made some big changes in its executive ranks, bringing together management of its Web and retail teams.     The changes, which the chain has not officially announced, come on the heels of media reports that Karenann Terrell would step down as CIO of Wal-Mart Stores on Feb. 24. As reported by CNBC.com, Walmart’s executive realignment includes the following: