Sales & Marketing

Lowe’s Cos. is shifting to a new staffing model for its stores that will result in the loss of some jobs nationwide.   The new model will be rolled out across Lowe’s stores and is designed to free up resources to boost customer service, CNBC reported.     

An international study conducted by Capgemini found 80% of retail executives believing in the sanctity of the physical store. Only 45% of shoppers, however, felt the same way.   The consulting company’s Digital Transformation Institute surveyed 6,000 consumers and 500 retailers in the U.S., China, and seven European nations and found a consumer base much more taken up with technology and online shopping than leading merchants were.  

It was a less than merry holiday for some retailers, especially in the department store sector, but total sales still managed to beat industry projections, fueled by a strengthening economy.    Retail sales (excluding autos, gas stations and restaurants) during November and December rose 4% over 2015 to $658.3 billion, according to the National Retail Federation. The group had forecast sales would rise 3.6% to $655.8 billion.  

Customer engagement requires visibility into a shopper’s preferences and path-to-purchase behavior.   By using a cloud-based platform to merge experiences across a customer’s shopping journey, Office Depot Europe will better understand and meet the needs of each individual customer, regardless of where, when, and how they interact with the brand.   

Omnichannel is so 2016, with mPOS, staff handhelds/wearables, camera analytics, interactive mirrors with AI, chatbots, and VR already shaping up as this year’s overused retail tech buzzwords.   At least that's according to ABI Research, whose new report outlines important trends — including 3D sensing — that it believes, while still under the radar, should be top priorities on retailers' technology agendas as they move toward a “smart” retail future.    

L.L. Bean has been drawn into something that it has always shied away: the political spotlight.      It all started with the news that Linda Bean, granddaughter of company founder Leon Leonwood Bean and a member of the Bean board, had made a substantial donation to a pro-Trump PAC during the president-elect's campaign. Trump then thanked Bean for her support via a tweet that ended with “Buy L.L.Bean.”     

Saks has given over the 14 storefront windows of its Fifth Avenue flagship to United Airlines to help promote United’s new Polaris business class cabin. (Saks is providing the bedding for United Polaris.)   The windows are designed to give passersby the feeling that they are actually walking through the luxurious Polaris cabin. And just in time for resort season, the mannequins that are in some of the windows are decked out in the latest spring fashions.    

Generation Z grew up online, but that doesn’t mean that’s where they do all their shopping.    Sixty-seven percent of Gen Z — the first “digitally native” group to grow up not knowing a world before cellular phones, smartphones and other digital devices — said they shop in a bricks-and-mortar store most of the time, with another 31% shopping in-store sometimes, in a new survey by IBM and the National Retail Federation.