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Sales & Marketing

  • Luxury department store retailer in Fort Worth opening

    Neiman Marcus will unveil its relocated store in Fort Worth, Texas, at The Shops at Clearfork, on Feb. 10.    The nearly 95,000-sq.-ft. store is the anchor tenant — and first to open — at the new upscale open-air center, which is being developed by Simon Property Group.    The new Neiman Marcus blends a modern, luxurious design with state-of-the art technology and an array of special services.  

  • Trump takes a swipe at Nordstrom — is TJX next?

    Nordstrom on Wednesday found itself the latest target of President Donald Trump's Twitter attacks.     The department store’s shares fell from session highs midmorning after Trump tweeted that his daughter, Ivanka, had been treated “so unfairly.” His comments were made in response to Nordstrom’s decision to stop carrying the Ivana Trump brand, which the retailer said was based on the brand’s performance.     

  • Target tops among retailers in this key area

    Target Corp. leads other retailers when it comes to reaching and attracting qualified talent.    The discounter ranked the highest (at No. 26) among Fortune 500 retail-ers for employment branding in a study by global talent solutions com-pany WilsonHCG. Target was followed by Publix (No. 42), The Home Depot (No. 50), Walmart (No. 64), Nordstrom (No. 77) and Whole Foods Market (No. 115). No retailer cracked the top 10, which was led by Gen-eral Electric, Johnson & Johnson and AT&T.       

  • Supermarket chain investing $1.6 billion in store remodels

    Discount grocer Aldi is not about to let any new competitors — home-grown or fellow German imports — get the best of it.    The retailer has announced an aggressive $1.6 billion investment in its stores, with plans to remodel and expand more than 1,300 of its locations by 2020. The announcement comes as competition heats up in the value grocery segment, which is bracing itself for the entry of Germany’s Lidl. At the same, Whole Foods Market continues to expand its new, less pricey format, 365 by Whole Foods.

  • AI helps lingerie brand bolster revenue by 60%

    Cosabella has found a way to future-proof its business, and simultaneously drive sales.   The luxury lingerie brand had no trouble attracting shoppers. But to ensure longevity, brands must convert contacts into loyal customers if they want to grow their market share. Cosabella took a proactive step in this process by adopting an artificial intelligence (AI) platform from Emarsys, to revolutionize the role of its marketers.  

  • Pinterest makes it easier to buy with ‘Shop the Look’

    Buying merchandise on Pinterest just got even easier.   On Wednesday, Feb. 8, the social media site rolled out a new service called “Shop the Look.” An extension of the company’s Buyable Pins program which enables “pinners” to buy a specific item directly on Pinterest, Shop the Look users can “click on and even buy products they find inside fashion and home decor Pins,” Tim Kendall, Pinterest’s president, explained in the company’s business blog.  

  • Walgreens CIO to launch marketing startup

    The person charged with leading Walgreens Boots Alliance’s digital transformation, is leaving the company in March.   Abhi Dhar, who has essentially served as chief digital officer and CIO of the drugstore giant since 2015, is stepping down from the company to launch an online marketing startup for the retail sector, reported CIO.com. He will serve as CEO of the start-up.  

  • This old store: Keys for transforming historic spaces

    For a retailer, the allure of a historic building is obvious. A renovated historic space conveys a unique degree of character and a memorable and defining sense of place. It can help a brand or business stand out in a crowded and competitive retail marketplace and deliver that all-important experiential element.  
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