Social Media

Sephora’s new service strives to connect customers while they shop.   The specialty retailer launched a digital platform that invites customers enrolled in its Beauty Insider loyalty program to connect and chat about all things beauty. The mobile and online platform serves as a destination for members to find inspiration, ask questions and get recommendations in an unsponsored, real-time social setting.  

Simon is debuting a new type of concierge — one that never calls in sick.   The mall owner launched a chatbot designed to deliver customers at its 208 North American centers useful information as they shop.  Described as the industry’s first enterprise-wide bot, the artificial intelligence-based technology is available through Facebook Messenger, and provides store and restaurant information, hours of operation, special events, daily promotions and a list of available amenities.  

Multi-brand and vertically integrated beauty stores are shaking up the beauty industry — and growing at a rapid rate.    With hundreds of new doors opening in various formats, cosmetics specialty and vertically integrated stores, such as Ulta, Sephora, Bluemercury, NYX, Kiko Milano, and e.l.f., have grown at a compound annual growth rate of nearly 19% over the past five years, according to a report by research and consulting firm Kline. Such stores now account for an estimated 20% of total beauty market sales. 

A jump in mobile ads and daily users contributed to another strong quarter for Facebook — one that also beat analyst expectations. For the second quarter ended June 30, total revenue rose 45% to $9.32 billion. This is a significant jump from $6.436 billion for the same period in 2016. Revenues for the quarter also beat analyst forecasts of $9.20 billion, according to Thomson Reuters. This is the ninth straight quarter that Facebook has exceeded analyst expectations.

Just when the industry is getting its arms around mobility, an evolution is underway. It’s being referred to as Mobile 2.0, and it’s all about moving away from static — even batched — information, and about retailers getting more interactive with mobile users. With shoppers wanting to be able to quickly browse merchandise availability, check their loyalty status and redeem rewards on their smartphones, mobile apps need to be as interactive as possible.

eBay is making it easier for mobile shoppers to browse its massive product catalog.    The online merchant is adding two new solutions that rely on pictures instead of words to help customers search its online offering of 1.1 billion items. The tools, which are supported by artificial intelligence and machine learning, will help mobile shoppers pinpoint — and purchase — merchandise faster.   

Parents are pulling back on their back-to-school spending, and making “essential” school supplies their top priorities.    This was according to a new survey from Ebates and global internet services company Rakuten. The study, which was conducted online by Propeller Insights in June 2017, tapped 1,001 adults and 500 teens.