Social Media

It’s been more than 15 years since they started ringing the death knell for brick-and-mortar retail. And although the Internet shopping base continues to grow, the in-store experience is here to stay. Even the doomsayers have quieted during recent years. There are simply too many things about in-store shopping that the online experience can’t offer.

Specialty online fashion retailer Rue La La is launching a series of themed online boutiques that tie in with the original digital consumer engagement channel – TV.

Rue La La is entering an exclusive partnership with ABC's hit show "Dancing with the Stars” by offering themed online shopping experiences. The first boutique, live at 3 p.m. ET on Monday, March 21, aligns with the premiere of "Dancing with the Stars" and is merchandised for a night of dancing for both men and women.

As the national conversation regarding violence in the workplace suggests a heightened awareness stemming from increased media coverage, recent studies suggest there may be statistical evidence supporting this perceived frequency.

Retailers who sell Calvin Klein brand apparel are watching sales closely to see how the fashion brand is impacted by a new deal with pop star Justin Bieber that changes how brands engage with celebrities to drive sales.

Bieber has embarked on a world tour for the first time in four years to support his new best-selling album "Purpose" – and help sell Calvin Klein products. That’s good news for retailers because Bieber has lots of fans and the Calvin Klein brand will be deeply woven into live performances and integrated into social media efforts.

The “March Madness” college basketball tournament will no doubt a major trending topic on social media for the next few weeks, and sporting goods retailer The Finish Line Inc. is joining the craziness.

The Finish Line is offering customers two opportunities to digitally celebrate March Madness games this year. The retailer is offering a Finish Line Bracket Challenge for its Winner’s Circle loyalty program members with a top prize of $5,000, as well as the #CallYourShot social campaign that will last the duration of the tournament.

Bag, Borrow or Steal, a specialty online retailer that allows consumers to buy, rent and sell luxury handbags and accessories, is all about creating a sense of community.

Photo: Frankie Grande, Rachel Smith, and Lyndsey Rodrigues host Style Code Live, Amazon's first, daily live show.

Toys“R”Us is adding some communications expertise from Best Buy as the toy retailer announced it has named a new executive vice president.

The retailer said Amy von Walter will join the company as Executive Vice President, Global Communications and Public Relations, effective March 14. She will report directly to Chairman and CEO Dave Brandon.

Toys “R” Us is adding some communications expertise from Best Buy as the toy retailer announced it has named a a new executive VP.

The retailer said Amy von Walter will join the company as executive VP, Global Communications and Public Relations, effective March 14. She will report directly to chairman and CEO Dave Brandon.