Study: Five customer experience disconnects to avoidBrands need to do a better job connecting with customers in several key touchpoints. Study: Gen Z is truly the digital generationRetailers targeting Gen Z consumers need to offer the right kind of omnichannel customer experience. Starbucks staying out of 2020 presidential race Starbucks is not going to get involved in national political campaigns — even if its former CEO is running for president. Jeweler goes for omnichannel dazzle with next-generation stores Helzberg Diamonds is using leading-edge technologies such as augmented reality (AR) to modernize its brick-and-mortar customer experience. RetailMeNot: Ten retail marketing trends for 2019 Retail marketers’ approach to younger shoppers may differ from conventional wisdom in 2019. American Eagle Outfitters puts unique spin on new marketing American Eagle Outfitters enlisted its Gen Z customers to star in its new marketing campaign — and also gave them full creative control. Check out H&M’s new concept store It’s not your typical H&M. Report: Shiney new technologies no silver bullet for retailers Most people don’t want to speak with robots while shopping — either in-store of online. Study: Music, visuals and scent critical to in-store experience When it comes to choosing in-store shopping over online, a store’s atmosphere is key. 2019: The year of the customer in digital marketing Top digital marketing executives agree this year will be about reaching and understanding customers over channels. Publix to offer new cooking classes—but not in-store Publix is putting a digital spin on its cooking classes. Four Tips for International Retail Success Merchants are increasingly looking beyond U.S. borders to attract new customers. First Previous 67 68 69 70 71 Next Last
