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Survey: How common is mobile shopping?

A new global consumer survey from iVend Retail sheds light on whether the reality of mobile shopping matches the hype.

According to results of “2019 Global Shopping Trends: Essential Insights for Retailers,” consumer usage of mobile devices to support shopping activities deserves the attention it has been getting. A large majority of shoppers are using smartphones to browse online for going into a store to make a purchase (93%) and research products in-store (86%). In addition, 84% of consumers want store associates to carry handheld mobile devices to provide customer service.

Streamlined checkout processes and loyalty programs also emerged as big trends this year. More than nine in 10 (92%) shoppers make purchases with the aim of earning loyalty rewards. Quick and easy checkouts surfaced as the most important part of a shopping experience for 83% of shoppers. Forty-four percent of respondents cited self-checkout as a motivator to shop at a particular retailer.

Furthermore, buy online pickup in store (BOPIS) experienced an increase in usage of 30% over last year. The main motivators for this trend were saving money on shipping charges (47%) and saving time (44%).

Other insights include:

• 80% of consumers report responding to social media and online ads.
• 70% respond to offers delivered to their phones while in a store.
• 37% want personalized product recommendations and offers.
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