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Survey: U.K. customers cite slow forms, security as top e-commerce concerns
Worcester, England -- A survey released Thursday by Postcode Anywhere revealed that online security concerns, long forms and enforced sign-up are the three things most likely to make consumers abandon online purchases.
One thousand U.K. consumers were asked to name the top three reasons they might abandon their shopping online. Security concerns topped the poll, with 50% of consumers rating the factor among their top turn-offs.