FamilyPet revamps e-commerce site

GREAT NECK, N.Y. — FamilyPet Network has re-launched its revamped e-commerce platform, Coupaw.com — a site that offers pet owners deals on a wide variety of pet care products and services.

The newly designed site features a streamlined user interface, an improved shopping cart and faster order-to-checkout processing speeds. Coupaw.com offers daily deals to users on items like pet supplies, treats, pet sitting services and home goods.

"We are very excited to re-launch Coupaw.com and make this platform accessible to more people throughout North America," said Jared Katz, VP of business development for the FamilyPet Network. "Our goal with this redesign is to make it even easier for users to search for great deals based on their individual needs, giving them direct access to the products and services that are applicable to them."

FamilyPet will offer more new deals — up to five on a daily basis — which users can view by categories that include all dog, all cat, toys, chews/treats, home goods, accessories, health and clearance items.

The new site also provides a higher level of customization, so users can change their profiles as their pet care needs evolve. Families who have just welcomed a new puppy into their homes, for example, can easily adjust their user profiles to reflect the fact that they may now have the need for chew toys and puppy food.

FamilyPet is also leveraging social media to keep existing customers happy with discounts and credits, while enticing new users to shop on their site. Existing members will receive a referral code, which they can post to Facebook, Twitter and other social media sites, and when others sign up and make a purchase using the unique code, the members receive a $10 credit toward their own accounts.

"Coupaw.com continues to change the way that pet owners find the products and services they need to properly care for their pets," said Katz. "As we keep growing, we will continue to feature the best deals possible on a daily basis."