Bebe names American Eagle exec as marketing VP

Los Angeles -- Bebe Stores, Inc. is naming Keith Keegan as senior VP of marketing, effective May 13. Keegan will be in charge of all aspects of marketing and branding across all Bebe brands and report to CEO Steve Birkhold.



Previously, Keegan has worked for Abercrombie and Fitch, Limited, and Express and most recently served as VP of marketing and creative director for American Eagle and the Aerie brand.



“Keith has a long and successful track record working for highly visible global retailers and his passion for branding along with his creative vision will help take Bebe to a whole new level,” said Birkhold. “I’m thrilled to have him join our team as we strategically focus on creating an innovative brand experience to capitalize on the growth opportunities for Bebe.”