Social Media

Boca Raton, Fla. – Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association. The award recognizes Office Depot’s digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

Modell’s Sporting Goods has hired Deborah Fine to fill a newly created role on its executive leadership team, chief commercial officer. Among other duties, Fine will head up the retailer’s digital strategy, transforming Modell’s into an omnichannel retailer.

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

The award recognizes Office Depot’s innovative digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

West Chester, Pa. – QVC Inc. plans to expand its European presence into France. With the launch of the new service scheduled for the second quarter of 2015, QVC will expand its e-commerce business to seven operations reaching nine countries.

Social sharing, editorial commerce and improved targeting are said to be among the technological upgrades leading footwear brand and retailer Steve Madden has made to its Web site.

New York -- Modell’s Sporting Goods announced it has hired Deborah Fine to fill a newly created role on its executive leadership team, chief commercial officer. Among other duties, Fine will head up the retailer’s digital strategy, transforming Modell’s into an Omnichannel retailer.

New York -- A new retail concept, coop & spree, will open its first location this August, in the trendy Nolita section of Manhattan. Targeted at stylish young women, the store will combine apparel and accessory designers from around the world with interactive technologies. Digital tablets will be located throughout the space to help customers build and accessorize outfits, while the in-store photo booth will allow shoppers to share style inspiration with friends.

Samsung Electronics America has appointed Rajiv Mehta as SVP of its customer service division.

Since joining the company in 2011, Mehta has been responsible for all customer operations in the United States including its call center, field and depot operations and warranty administration. Mehta also oversees the company’s Quality Assurance Lab.