Kohl’s woos BTS shoppers with sweepstakes

MENOMONEE FALLS, Wis. — Kohl’s is planning to hold a nationwide Win Great Things sweepstakes from Sunday, August 4 through Monday, September 2 — the final weeks before the school year starts for many students.

“Kohl’s has always been the trusted source for moms and families to get everything they need to go back-to-school,” said Michelle Gass, Kohl’s chief customer officer. “This year, in addition to providing just what our customers need at the value they love, we will surprise shoppers with a chance to win great prizes from sought-after brands, such as Keurig, JanSport and iTunes, through our Win Great Things Back-to-School Sweepstakes.”

Customers who shop Kohl’s — in-store or online — between Sunday, August 4 and Monday, September 2 will receive one game piece for every $30 spent for the chance to win a variety of prizes, including Keurig mini-coffee brewers, JanSport backpacks, iTunes gift cards, movie tickets, Shutterfly prints and Kohl’s $5 or $10 promotional gifts. Each game piece also offers the chance to win one of 50 prizes of $1,000 in Kohl’s gift cards. In-store customers can scratch off the game piece to immediately learn if they have won. Online customers will receive a separate email with their unique codes to enter online to determine if they are an instant winner. The retailer is encouraging winners to share their news via Facebook or Twitter using hashtag #KohlsWinGreatThings.

Kohl’s is also leveraging a partnership with Staples to further entice consumers to hit Kohl’s and Staples stores during the busy shopping season. Starting August 4, every Kohl’s customer making an in-store purchase of $30 or more will receive one coupon at checkout for $5 off a $50 in-store purchase at Staples, valid for in-store redemption through September 22. Similarly, Staples’ in-store shoppers will receive a coupon at checkout for $10 off a $30 purchase at Kohl’s 1,155 stores nationwide, valid for in-store redemption through September 23. The move positions both retailers to reach out to potential new shoppers.