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NEW YORK — Former J. Crew executive Arnold P. Cohen has been named EVP and CMO at Cache, a specialty chain of women’s apparel stores.

PORTLAND, Ore. — ShopIgniter, a company that enables digital marketers to connect brands with social and mobile consumers, is bolstering its executive team, on the heels of updating its platform.

CHICAGO — Icing, the jewelry and accessories brand founded by Claire's in 1996, is about to get a branding makeover.

The new branding program includes an updated store design, new brand visual identity, modernized logo and the brand's first ever e-commerce enabled website. The brand seeks to establish itself as a destination for fashionable jewelry, accessories and expert style advice for young women ages 18 and older.

By Brian Gillespie, Continuum

SHELTON, Conn. — Hawaiian Tropic has retired its Miss Hawaiian Tropic Bikini Contests and is looking for a woman who will serve as the "new face" of the brand, which is owned by Energizer Personal Care, a division of Energizer Holdings.

The brand, which has introduced new formulas and packaging, is launching the contest through Facebook, and the winner will become its new spokeswoman. The contest takes place from May 6 through May 31.

Dallas -- Survey results released Monday by Alliance Data Retail Services found that many mothers are tapping into their mobile phones’ capabilities to help with their hectic lives, whether via text, tag or talk.

Camp Hill, Pa. -- Rite Aid Corp. said Monday it has redesigned Riteaid.com to a more personalized and engaging version.

Rite Aid worked with digital and healthcare communications firm Razorfish Healthware on the project.

“Today’s customer expects more from their online experience than ever before, so it’s critical that our website not only meets but exceeds their expectations,” said Ken Martindale, COO, Rite Aid.

CINCINNATI — Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors. 

Tide will also reward fans with a gift delivered via Twitter by each of the contracted rookies during the first and second rounds of the draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using hashtag #AboutOurColors.

Boston -- Research findings released Thursday by mobile-retail marketer Swirl found that a full 76% of women prefer shopping in stores over shopping via their smartphones.

“What Women Want When Apparel Shopping,” which polled 1,000 women shoppers, also revealed that 53% of women have between one and five shopping apps on their smartphones. Yet, still, they opt for the store experience.

CHICAGO — Former CDW executive Barbara Mousigian has been appointed VP of product for Cars.com, an online resource for buying and selling new and used cars. 

Mousigian will be responsible for defining the company's product strategy. She will also oversee the development and launch of new products and help her team enhance Cars.com's existing properties.