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L’Oréal Paris has unveiled a free mobile app called Makeup Genius that allows users to try on products in real time by using advanced facial mapping technology.

Users can also scan a L'Oréal Paris product or advertisement to detect a color match, virtually try on individual products or test out curated looks from expert makeup artists, and share with friends and family on Facebook.
 

New York – L’Oreal Paris is releasing Makeup Genius, a free mobile app that uses advanced facial mapping technology to turn the front-facing iPhone and iPad camera into a virtual mirror that allows women to try on products in real-time. Makeup Genius allows consumers to scan a L'Oreal Paris product or advertisement to detect a color match, virtually try on individual products or test out curated looks from expert makeup artists, and share with friends and family on Facebook.

New York – L’Oreal Paris is releasing Makeup Genius, a free mobile app that uses advanced facial mapping technology to turn the front-facing iPhone and iPad camera into a virtual mirror that allows women to try on products in real-time. Makeup Genius allows consumers to scan a L'Oreal Paris product or advertisement to detect a color match, virtually try on individual products or test out curated looks from expert makeup artists, and share with friends and family on Facebook.

Armonk, N.Y. – Overall U.S. online retail sales for the week leading up to Father’s Day (June 9-15) were up more than 14% from the same period in 2013. According to the cloud-based IBM Digital Analytics Benchmark, Father's Day average order value was $119.37.

The National Retail Federation (NRF) had forecast that Father's Day spending would shrink this year, reaching just $12.5 billion. But it looks like the smallest of gift-giving holidays fared better than expected.

According to IBM Digital Analytics Benchmark, a real-time, cloud-based digital analytics platform, overall U.S. retail online sales for the week leading up to Father's Day — June 9-15 — climbed more than 14% compared to the same period last year.

During the World Cup, Bud Light will donate to the Hispanic Scholarship Fund for each goal scored, up to $250,000. Though Budweiser is the official Beer of the World Cup, 2014 is the first year that Bud Light has been a partner of the month-long event.

"Integrating our sponsorship with education is at the core of our company values,” Bud Light Brand Manager Miguel Nigrinis said. “It's a winning recipe for Latinos that aspire to hold a university degree.”

7UP is working to make the Electric Daisy Carnival Las Vegas an experience for attendees and those who won’t be at the three-day concert that starts on June 20.

At the electric music festival, the beverage brand will be hosting the fourth of seven concerts organized through its #7x7UP social media campaign with Stage 7, which will showcase up-and-coming electric artists all weekend. Most notably, the #7x7UP campaign has featured a partnership with well-known DJ, Tiësto, whose 7UP-sponsored album release party was held on June 17 at Terminal 5 in New York.

Retailers are urged to provide a customer experience fit for the “digital natives” of the Millennial generation, who have grown up with constant connectivity and limitless personal choice. These all-important young consumers need to be able to buy any product on earth at any time with any electronic doodad they happen to be surfing the Net with at a given moment, or so it seems.