Staples launches omnichannel promo with Katy Perry

Framingham, Mass. – Staples Inc. is launching an omnichannel promotion with pop singer Katy Perry in support of its “Make Roar Happen” campaign that raises money for DonorsChoose.org, a charity that raises funds for classroom projects across the U.S.



Beginning on June 25, customers will have a chance to win a trip to Los Angeles to meet Katy Perry and attend her concert on Sept. 19 at the Staples Center by entering the ‘Make Roar Happen’ Video Sweepstakes. Customers are invited to create videos about their educational goals, inspirational teachers or how education has positively affected their lives. Participants can share their videos on their social channels using the hashtag #MakeRoarHappen.



In addition, customers who spend $10 or more at any Staples store will receive a unique code(s) based on the total amount spent which can be entered online for a chance to win Katy Perry tickets.