Social Media

Milford, Conn. – Subway is entering a cross-platform advertising partnership with NBCUniversal for its new interactive game show “Million Second Quiz.” In addition to providing gift cards to contestants during the course of the show, Subway will offer photo opportunities and social media engagements.

Other aspects of the joint campaign will include messaging on Facebook and Twitter, a prize of a year’s worth of foot-long subs via an NBC radio promotion, and a Subway presence in the live stream both online and in the MSQ App.

The rapid spread of a presumably false rumor about Jack Nicholson retiring from acting last week got me thinking about what a true Hollywood icon he has become and how he took a very unique path to greatness. Retailers aspiring to greatness in their social efforts may want to “be like Jack” in the way they apply social media technology.

Know your own strengths

JACKSONVILLE, Fla. — Winn-Dixie is stepping into the digital arena for its latest advertising campaign with a social media contest to find who will get to be featured in an “I’m Beef People” advertising circular or outdoor billboard. 

The “I’m Beef People” local campaign also supports Winn-Dixie’s recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores.

Bud Light Platinum and Justin Timberlake are launching "Platinum Nights," a digital-to-real-world scavenger hunt that will challenge social media-savvy fans to unlock a series of weekly clues for a chance to win Platinum flyaway experiences during Timberlake's The 20/20 Experience World Tour.

Throughout the next 13 weeks, Timberlake, Bud Light Platinum's creative director, will release a weekly clue via his Facebook page to lead fans to online and real-life Platinum experiences where they can unlock additional clues.  

Mississauga, Ontario – Canadian interactive retailer The Shopping Channel is relaunching as TSC. The relaunch includes an upgraded and redesigned website, as well as a new "ShopTSC" app for iPhone, iPad and mobile website.

Ann Arbor, Mich. -- Seventy-seven percent of consumers say shipping costs factor into their willingness to shop online. Results of the CFI Group Retail Satisfaction Barometer for second quarter 2013 also show that the most common consumer activity on retail websites is browsing and researching before in-store purchase (59%).

JACKSONVILLE, Fla. — Stein Mart is among the first off-price retailers to launch an online store.

"We are excited to announce that we are in the e-commerce business and happy to be able to serve our customers who like to shop online," said Jay Stein, CEO. "As we learn more and grow this business, we anticipate that this channel will rapidly become our largest flagship 'store'."

Online retailer 6pm.com turns six years on Sept. 6, and to mark the day, the brand is giving its loyal customers a reason to celebrate.

During the birthday celebration on Sept. 6, customers everywhere will be able to shop special deals and play party games for the chance to win prizes. 

New York -- Drugstore operator Duane Reade in late August passed an important milestone: It surpassed 1 million Twitter followers. The drugstore chain, which is owned by Walgreens, is most-followed retailer on Twitter in the food, drug and mass arena.

Duane Reade has garnered five times more Twitter followers than its parent company Walgreens (180,390 followers), the second-most followed drug store retailer. CVS/pharmacy, No. 3, is followed by 117,931 Twitter followers.

Dallas – Neiman Marcus is introducing a redesigned blog entitled, the blog. This replaces the brand's existing blog, NMdaily.