Social Media

Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.

San Francisco -- Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.

Braun has unveiled a new branding campaign, dubbed #FaceGreatness with Braun Confidence, featuring NFL and Braun’s new U.S. spokesperson, Seattle Seahawks quarterback, Russell Wilson.

Charlotte, N.C. -- Belk Inc. has launched a digital back-to-school campaign with digital and social marketing platform provider HelloWorld. The campaign will run through Sept. 15.

New York – Macy’s is launching an online wedding promotion in partnership with TV host and fashion consultant Clinton Kelly. Known as “Weddings with Clinton Kelly,” the promotion will include an online wedding hub with a collection of articles and videos to help build the perfect registry, as well as advice from Kelly.

While some retailers and brands are now conducting actual e-commerce from their Facebook pages, the “buy” button holds the potential to substantially increase Facebook’s potential as a platform for executing omnichannel transactions. Smart retailers will offer, and even encourage, buy online-pick-up-in-store functionality through the buy button. Many consumers prefer the immediacy of picking up an item in a nearby store to waiting for a delivery, and retailers benefit from the resulting increase in store traffic and secondary purchases.

San Diego – ProFlowers is offering the “Love is a Journey” campaign, on Twitter and Instagram in August. Qualified entrants can post photos of what romance means to them via Twitter and Instagram using #LoveIsAJourney and #ProFlowersSweeps for a chance to win a Princess Cruises vacation.

Entrants can see their photos at Loveisajourney.proflowers.com. ProFlowers will also run a Paris-themed pop-up shop in the Times Square pedestrian plaza on Broadway between 42nd and 43rd Streets on Aug. 5.

Listening to Walmart describe enhancements to its online shopping experience — improved navigation, increased localization, simplified checkout — it sounds like the retailer is talking about its physical stores.

Whether online or in stores, the touch points the shopper experiences on their path to purchase have much in common. No surprise then that the range of enhancements Walmart said it made to its site this week are focused on the same things all retailers focus on to create a positive physical experience.