Social Media

Washington, D.C. - Almost three-quarters of Americans worry about the quantity of personal information available online and more than half feel they cannot trust social media sites like Facebook and Twitter to keep their contact information, buying habits and political beliefs confidential. According to a new poll conducted by Rad Campaign, Lincoln Park Strategies, and Craigconnects, online security concerns rise as Americans get older.

San Francisco – Twitter reported a net loss of $144.6 million in the second quarter of fiscal 2014, up from $42.2 million in the same period a year earlier. Stock compensation drove the increase in net loss.

Revenue more than doubled to $312.17 million from $139.29 million. In Twitter-specific metrics, average monthly users grew 24% to 271 million. Seventy-eight percent those users were mobile, a 29% increase from the same period a year earlier.

New York -- Parents and their children in grades K-12 will spend a combined $543 on back-to-school items, and double that, at $1,223, on college spending. According to new survey data from Deloitte, parents alone expect to spend 13% less than in 2013.

Los Angeles – Specialty apparel Windsor will present a new look for the Windsor website on Aug. 29. The redesign is intended to make the site’s look and feel more customer-friendly.

New shopper features include easier navigation, larger and more vibrant images, social media component, creating a wishlist, find product in store, filter tool by size and color, customer reviews, easy and fast shopping cart procedure and total customer engagement.

Canton, Mass. -- Dunkin' Donuts is partnering with Discovery Channel to create an omnichannel marketing promotion for Discovery Channel’s upcoming “Shark Week” programming event the week of Aug. 10. To kick-off the partnership, beginning July 29 customers can "Take a Bite, Take a Pic."

Knoxville, Tenn. -- Regal Cinemas is partnering with Coca Cola to launch a promotion called "Tweet-a-Coke.” The promotion gives customers the chance to share a Coke via Twitter.

Moviegoers can buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They can connect a credit card to their Twitter account, then tweet a friend using @TweetACoke, the word "enjoy" and their friend's Twitter handle.

The @WalmartLabs unit of the retailer’s Global eCommerce division has done another deal in Silicon Valley, acquiring the social shopping site Luvocracy.

San Bruno, Calif. – WalmartLabs, the division of Wal-Mart’s e-commerce operation dedicated to developing new technology, has purchased Luvocracy, an online community that helps consumers find products recommended by family members, friends and online influencers. Founded three years ago, Luvocracy was one of the first companies to enable the entire social shopping experience, from discovery to commerce, to occur within its app.