Social Media

Umang Shah was named global director for social media and digital marketing at Campbell’s after serving in a similar capacity at Walmart for the past two years.

Office Depot has launched a digital campaign called “Teachers Change Lives. So Can You” to help raise awareness and funds for classroom supplies for teachers.

As a thank you to these educators, Office Depot has partnered with AdoptAClassroom.org, a national organization dedicated to collecting and distributing funds to teachers, who in many cases use their own money to purchase classroom supplies to ensure each student has the tools to succeed.

 San Mateo, Calif. – Social media monitoring and management software provider Viralheat is adding integration with the Salesforce Desk.com customer support app to its analytics platform. Viralheat is designed to allow businesses to perform all of their social content needs within a single social management platform.

West Chester, Pa. – QVC Inc. plans to expand its European presence into France. With the launch of the new service scheduled for the second quarter of 2015, QVC will expand its e-commerce business to seven operations reaching nine countries.

Boca Raton, Fla. – Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association. The award recognizes Office Depot’s digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

Modell’s Sporting Goods has hired Deborah Fine to fill a newly created role on its executive leadership team, chief commercial officer. Among other duties, Fine will head up the retailer’s digital strategy, transforming Modell’s into an omnichannel retailer.

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

The award recognizes Office Depot’s innovative digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

New York -- Modell’s Sporting Goods announced it has hired Deborah Fine to fill a newly created role on its executive leadership team, chief commercial officer. Among other duties, Fine will head up the retailer’s digital strategy, transforming Modell’s into an Omnichannel retailer.

Social sharing, editorial commerce and improved targeting are said to be among the technological upgrades leading footwear brand and retailer Steve Madden has made to its Web site.

New York -- A new retail concept, coop & spree, will open its first location this August, in the trendy Nolita section of Manhattan. Targeted at stylish young women, the store will combine apparel and accessory designers from around the world with interactive technologies. Digital tablets will be located throughout the space to help customers build and accessorize outfits, while the in-store photo booth will allow shoppers to share style inspiration with friends.