Social Media

New York -- Chinese online giant Alibaba Group Holding Ltd. is testing a mobile messaging app designed to combine social networking with business.

The app, called DingTalk, is still in beta testing.

Capable of carrying conference calls and group messaging, DingTalk targets small- and medium-sized enterprises, many of which are already Alibaba's customers, according to Reuters.

The digital innovations keep coming at Nieman Marcus, where the luxury retailer has introduce a new concept called the MemoryMirror.

Entering 2015 it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies.

One essential fact is driving this broad industry trend – consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

New York -- Neiman Marcus is testing interactive mirror technology at its store in Walnut Creek, Calif., that enables shoppers to see how they look in different outfits at the same time. The luxury retailer is set to pilot the technology in two additional locations, including its store in San Francisco.

Entering 2015, it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies. One essential fact is driving this broad industry trend: consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

Los Angeles -- Millennial fashion authority and online retailer Nasty Gal has tapped Sheree Waterson has CEO, effective immediately. Waterson, promoted from her position as president and chief product officer, which she has held since early 2014, previously was lululemon athletica’s executive VP and chief product officer.

Founder Sophia Amoruso will continue as executive chairman to oversee creative and brand marketing functions.

Whole Foods Market plans to cater to the health-focused community of obstacle racers with a new omnichannel partnership.

The natural and organic foods supermarket will connect with consumers via Spartan Race’s “Food of the Day” platform, beginning in 2015. Spartan Race is an obstacle racing company that facilitated over 130 races in 17 countries last year.

Helping small business owners and consumers achieve peak performance is the premise behind a new branding initiative at Office Depot called, “Gear Up For Great.”