Nasty Gal promotes president to CEO as founder Sophia Amoruso steps down

Los Angeles -- Sophia Amoruso, the irreverent founder of online fashion retailer Nasty Gal (and the best-selling author of #GirlBoss), has stepped down as chief executive of the company and named Sheree Waterson as CEO, effective immediately. Waterson joined Nasty Gal in 2014 as president and chief product officer, and played a key role in opening the brand’s first store, in Los Angeles. Prior to Nasty Gal, she served as executive VP and chief product officer for lululemon athletica.



"Sheree brings a wealth of experience in both business and leadership that will help guide us into the next phases of our growth,” said Amoruso, who will continue as executive chairman to oversee creative and brand marketing functions. “In the past 11 months alone, we have already seen the impacts of Sheree's strategic thinking and approach in our product offering and experience. She has established herself as an inspiring leader here at Nasty Gal and I am confident in her ability to execute on our vision.”



In her new role as CEO, Waterson will partner with Amoruso to evolve Nasty Gal into a dominant retail presence, the company said. Waterson has also joined the Nasty Gal board of directors.



Founded in 2006 by Amoruso as an eBay store specializing in vintage clothing, Nasty Gal is known for its sassy style, edgy fashions and cult following. It has expanded its offerings to include its own lines of women's clothing, shoes, and accessories. It has a global presence in 180 countries and a social media following of over 3.5 million.