Neiman Marcus debuts a 'smart mirror'

The digital innovations keep coming at Nieman Marcus, where the luxury retailer has introduce a new concept called the MemoryMirror.

According to the retailer, the MemoryMirror captures images and video of everything shoppers try on, allowing customers to see outfits side by side as well as a 360-degree view. The images can be shared via email, social media, or with a sales associate for future recommendations. The MemoryMirror has been rolled out at the Neiman Marcus in Walnut Creek, Calif., with other rollouts scheduled later this month.

“Superior customer service starts with a great overall experience. The Memory Mirror allows our customers to capture a variety of still and video images that can be shared with friends and allow the customer to see how an outfit looks front and back and while moving. The initial introduction resulted in an immediate and positive reaction, and we’re looking forward to delivering this unique experience to more customers as we roll it out into additional stores,” said Wanda Gierhart, CMO at Neiman Marcus Group.

MemoMi and the Neiman Marcus Innovation Lab (iLab) worked together for several months to develop a product that was unique to Neiman Marcus, according to the companies. Significant research was done on user behavior and developing the interfaces to create the best overall experience. A special sales associate interface was added to allow associates to send personalized recommendations to customers directly from the mirror.