Loyalty Marketing

Sidney, Neb. -- Cabela’s announced Tuesday the launch of its iPhone and Android rich app to complement its mobile-optimized website, which launched earlier this year through mobile commerce leader Digby.

Through this initiative, Cabela’s said it is taking a strategic approach to mobile and leveraging the impact and influence it has across all channels to drive traffic, generate sales, enhance loyalty and gain insight on consumer buying behavior.  

San Francisco -- Survey results released by online customer experience management software provider Tealeaf and mobile feedback solution-provider OpinionLab found that the majority of e-business and customer experience professionals feel that the mobile experience is as important as that of a fixed website.

By Sathish Kumar, [email protected]

Irving, Texas -- Michaels said Monday it is rolling out a mobile-optimized site app as well as mobile coupons with the objective of driving in-store traffic.

The retailer, which already has a strong presence on Facebook and Twitter, has zeroed in on mobile initiatives as a way to reach time-pressed customers.

Kudos to Borders for not forgetting its most loyal customers as it begins the slow and painful process of shutting down operations.

PLEASANTON, Calif. — Safeway Inc. reported net income of $145.8 million, or 41 cents per diluted share, for the second quarter of 2011 compared with $141.3 million, or 37 cents per diluted share for the second quarter of 2010.

The company reported that total sales increased 7.1% to $10.2 billion in the second quarter of 2011 from $9.5 billion in the second quarter of 2010. Identical-store sales, excluding fuel saw a 0.5% increase.

SALISBURY, N.C. — Food Lion unveiled Wednesday six new stores in the Greenville, S.C., area market.

MONTVALE, N.J. — Grocer A&P announced on Monday the launch of a new program, Live Better Baby Club, which is designed to help customers save on their baby-related purchases.

Members of the Live Better Baby Club will receive an automatic 10% discount on baby products every time they shop at A&P, Pathmark, Superfresh, Waldbaum's and The Food Emporium stores.