Cabela’s launches iPhone and Android rich apps powered by Digby

Sidney, Neb. -- Cabela’s announced Tuesday the launch of its iPhone and Android rich app to complement its mobile-optimized website, which launched earlier this year through mobile commerce leader Digby.



Through this initiative, Cabela’s said it is taking a strategic approach to mobile and leveraging the impact and influence it has across all channels to drive traffic, generate sales, enhance loyalty and gain insight on consumer buying behavior.



With Cabela’s iPhone and Android apps, consumers can now use their smartphones to help with their in-store purchase decisions through the apps’ barcode and QR code scanning features. Similarly, Cabela’s will begin shipping its print catalogs with QR codes so customers can scan special offers or select products while using the Cabela’s iPhone or Android app to immediately see the item or offer and buy it directly from their smartphone in as little as 60 seconds.



“We are seeing more and more of our customers pull out their smartphones while in our retail stores to do research and become more educated about our products and services,” said Mark Thompson, director of e-commerce, Cabela’s. “Through the new Cabela’s iPhone and Android rich app, we are creating a deeper and more engaging relationship with our customers, driving sales, increasing loyalty and learning ways to serve them better.”



The iPhone and Android apps also include key features such as rich product photographs, complete product descriptions, customer-submitted product ratings and reviews, shop by category including the “Bargain Cave,” store locator, access to the Cabela’s Club loyalty program and a complete site search.