Former FreshDirect exec named Sears chief marketer

HOFFMAN ESTATES, Ill. — Monica Woo will be joining Sears Holdings as VP and CMO for Sears on Aug. 15. She will be the key executive responsible for directing the overall marketing, brand and advertising programs for Sears.

Prior to Sears Holdings, Woo served as chief marketing and strategy officer for FreshDirect. In this role, she was responsible for all revenue generation, merchandising and operations of FreshDirect’s Web and mobile stores. She drove record sales growth and new customer acquisition, as well as improved customer loyalty. Prior to her executive leadership at FreshDirect, Woo held senior leadership positions in e-commerce retail, financial services and consumer packaged goods, including president of the flagship consumer floral division of 1-800-Flowers.com, CMO of Deutsche Bank online retail bank in Latin America, and president of global brands for Bacardi Limited.