Have baby, will save at A&P

MONTVALE, N.J. — Grocer A&P announced on Monday the launch of a new program, Live Better Baby Club, which is designed to help customers save on their baby-related purchases.

Members of the Live Better Baby Club will receive an automatic 10% discount on baby products every time they shop at A&P, Pathmark, Superfresh, Waldbaum's and The Food Emporium stores.

To become a member, customers can enroll online at LiveBetterBaby.net, sign up in-store, or add the program to their existing A&P banner membership account via the Web. Members who are also part of A&P's Live Better Wellness Club can receive free generic prenatal vitamins, fluoride baby vitamins, and antibiotics in stores with pharmacies.

Parents also can find tips and member-only specials on the Club's new website. Utilizing the knowledge of A&P's vendor partners, the site offers information and resources for parents on rotating topics. as well as exclusive deals and additional discounts for members. The site also features a regular mommy and baby nutrition blog and encourages parents and shoppers to "ask the experts" and interactively engage with the site.

A&P has also expanded its Coupon Source digital program to include exclusive Live Better Baby Club offers. Members can download these offers directly to their savings card for even more savings when they shop.