Loyalty Marketing

NEW YORK — Saks has introduced its Saks Love Your Cause Initiative, which will give 5% of all registered purchases to the American Red Cross and select local organizations, during February.

“Saks Fifth Avenue is committed to our local communities. We appreciate our customers’ charitable involvement and look forward to giving back locally for a second year with this exciting and newly implemented national program,” Steve Sadove, chairman and CEO, Saks Inc., said.

New York -- As part of its charitable giving program, jcp cares, J.C. Penney is inviting its customers to round up their purchases in February to the nearest whole dollar and donate the difference to benefit Dress for Success, an organization that providing professional attire, a network of support and the career development tools to help disadvantaged women thrive in work and in life.
 

Toronto -- Hudson’s Bay Co. said Thursday it has introduced a new three-tiered rewards program, partnering with Capital One Canada to boost the rate at which HBC shoppers earn reward points for shopping at Hudson's Bay, Thebay.com or Home Outfitters.

Hudson's Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or online and, as they move up the tier levels, they earn more points per spend.

NEW YORK — JCPenney is inviting customers to make a difference this February by rounding up their purches to the nearest whole dollar and donate the difference to benefit Dress for Success, an organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. 

HAMPSHIRE, U.K. — Mobile couponing is expected to greatly increase in popularity this year. According to a new report from Juniper Research, the number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year.

PLEASANTON, Calif. — Safeway is offering its customers the ability to earn reward points redeemable at participating Exxon or Mobil gas stations.

"Safeway listens to its shoppers, and we understand the importance of stretching grocery dollars," said Mir Aamir, president of customer loyalty and digital technologies at Safeway. "By teaming up with ExxonMobil, we're able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings."

Hampshire, United Kingdom -- The number of coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% compared with last year, according to a new report from Juniper Research.

ATLANTA — Songstress Taylor Swift has signed on as the new face of Diet Coke's "Stay Extraordinary" campaign, which celebrates the self-assured and aspirational people who enjoy Diet Coke everyday.