Loyalty Marketing

WOONSOCKET, R.I. — CVS Caremark has announced the appointment of former Staples executive Brian Tilzer as SVP chief digital officer.

In his new role, Tilzer will develop and lead teams driving CVS Caremark's company-wide digital innovation efforts and will focus on connecting current and future digital initiatives.

NEW YORK — American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.

With nearly two out of three* consumers using mobile devices to research products and make purchases, the adaptation to this ever changing consumer shopping behavior is more crucial than ever. 

CLEVELAND -- American Greetings has launched a new mobile app that lets users send personalized greetings featuring digital versions of its Taylor Swift line.

Dallas -- Alliance Data Systems Corp. announced Thursday that its Canadian loyalty business signed a new multi-year agreement with Staples Canada Inc., which operates about 330 locations under the banners Staples and Bureau en Gros.

Staples Canada joined Alliance’s Air Miles Reward Program, under which reward miles are redeemed for more than 1,000 different rewards. The retailer will launch the program in-store and online in March.

WOONSOCKET, R.I. — CVS Caremark executives expressed optimism Wednesday morning as the company posted record fourth-quarter results, raised its 2013 guidance and continues to work to leverage its distinctive business model to help people on their path to better health amid a rapidly changing healthcare environment.

HOFFMAN ESTATES, Ill. — Kmart has partnered with Essence Magazine's finance expert, Tanisha Sykes, for the sixth-annual Share the Word campaign to provide financial empowerment to African-Americans.

"Financial empowerment is extremely important within the African-American community," Sykes said. "This year's Share the Word campaign will provide the tools, information and resources to help pave the road to financial success."

New York -- Banana Republic is partnering with Match.com to host in-store meet and greet events for the online dating site’s subscribers in key markets, including San Francisco, New York, and Chicago. The partnership is part of the retailer’s newly announced “Love” global marketing campaign.

To further engage consumers, Banana Republic will ask their Instagram and Twitter followers to share photos of hearts for a chance to be featured in a special Valentine's Day album posted on the brand’s Facebook page.