Target loyalty program comes to Canada

TORONTO — Canadian consumers eager to get their hands on a Target loyalty card can now apply for one. Target Canada announced that pplications for its REDcard products - the Target Debit Card and the Target RBC‡ MasterCard - are now available online at Target.ca/redcard. Guests planning to shop at Target stores in Canada with a REDcard will receive an additional 5% off Target's already low prices, applied instantly at the time of purchase.

The Target Debit Card, a proprietary card issued by Target Canada, will link to the cardholder's existing chequing account and can be used only at Target stores in Canada. Royal Bank of Canada will issue the no-annual-fee Target RBC MasterCard, which can be used anywhere MasterCard is accepted. In addition to the instant 5% savings on almost everything at Target stores, Target RBC MasterCard cardholders will earn Target GiftCard Rewards on purchases outside of Target, anywhere MasterCard is accepted.

"Target's REDcard Rewards program is a key part of our "Expect More. Pay Less." brand promise, offering guests an additional 5% savings on top of our already low prices," said Tony Fisher, president, Target Canada. "We know our guests value the instant savings that come with a REDcard and we want to ensure Canadian guests apply now so they are ready when their neighbourhood Target store opens its doors."

Applications for both cards are available online at Target.ca/redcard. In addition, guests can apply for the Target RBC MasterCard in RBC branches and at rbc.com/target. Once Target stores are open, Canadian guests will be able to apply for both REDcard products in-store. Target plans to open 124 stores across Canada beginning in March/April 2013.