Loyalty Marketing

Armonk, N.Y. -- IBM announced Wednesday that jewelry chain Signet Jewelers has teamed with IBM on a major e-commerce strategy and digital marketing redesign for Signet's national U.S. store chains, Kay Jewelers and Jared the Galleria of Jewelry.

The initiative has resulted in consistent sales growth, including a year-over-year increase of 49% in online sales as reported in the company's recently announced holiday sales for fiscal 2013.

TAMPA, Fla. — Sterling Payment Technologies, a leading national payment processor, has appointed Jeffrey Akeson to executive director of third party/ISO sales.  

Sterling Payment Technologies is a customer-focused payment processor which provides merchants with a complete range of electronic payment services, including credit, debit, PIN debit, fleet, gift card and proprietary rewards and loyalty programs. The company combines POS technology and value-added merchant solutions.

By Jill Puler, [email protected]

For retailers, brands and marketers, the millennials have created quite the conundrum. This segment makes up a large part of the consuming world — around 95 million consumers in the U.S. alone. And with $1.7 billion in spending muscle to flex, their influence is only going to increase as the years roll by. By 2030, they will outnumber the vaunted baby boomers by more than 20 million.

NEW YORK — Global technology startup Synqera has launched Simplate, an in-store point-of-sale terminal that provides real-time business-to-consumer media communications, at the National Retail Federation’s 102nd Annual Convention & EXPO.

Synqera describes Simplate as one of the first interactive POS terminals that uses big data, such as customer preferences, behavior, demographics and purchasing information, to provide personalized media communications for on-the-spot marketing.

New York -- A report released Monday at Retail’s BIG Show in New York City by Shop.org and Forrester Research found that as shoppers become increasingly connected, online retailers in 2013 will get back to basics, focusing on strategies and tactics to improve the customer experience and increase web conversion and loyalty across all devices.

New York -- Aldata, part of Symphony EYC, announced Monday its second U.S. holiday shopping survey revealed that U.S. shoppers want to use their mobile phones to make shopping easier, more personalized, and to have more control over inventory, but that purchasing groceries with a mobile is still in its infancy.

Conducted by Vision Critical on behalf of Symphony EYC, the survey found that 54% of shoppers said that no lines and no waiting were the greatest benefits to shopping online for groceries.

New York -- A study released Monday by Cisco revealed that, as retailers reinvent their in-store shopping experience in the face of the continued rise of e-commerce, digital content from the Internet has emerged as the most powerful influence in buying decisions for the majority of shoppers in all channels.