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89 Degrees to highlight cross channel engagement at Demandware conference
89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, announced that will be presenting at the Demandware XChange Conference in Las Vegas with two clients: Fila, a leading athletic apparel and footwear brand, and international luxury brand Crabtree & Evelyn.
89 Degrees’ presentation, “The Case for Cross-Channel Loyalty Programs”, will take place at the Conference on Thursday, April 4.
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Survey: Apps offer too much for too little
NEW YORK — More than half of consumers believe that apps are not expensive, according to a new survey by consulting firm Simon-Kucher & Partners.
“It takes a long time to upgrade free users to the paid product and app makers need to strike a better balance between free and paid offerings. It needs more time and management attention to get right.”