Skip to main content

Loyalty Marketing

  • Survey: Subway, Google and Target tops in ‘social currency’

    New York -- Subway, Google, and Target, took the top three spots in “Social Currency Impact Study 2013” from global consulting firm Vivaldi Partners.

  • The future of savings thanks to Apple

    Coupon publisher News America Marketing has expanded its mobile application to the iPhone following last year’s introduction on the iPad.

    Mobile coupons still have a long way to go before unseating the conventional print circular, but innovative solutions such as the SmartSource Xpress, or SSX, are helping accelerate the pace of change by enabling brands to put coupons directly into shoppers’ hands via their mobile device.

  • PacSun cuts Q4 loss

    ANAHEIM, Calif. — Pacific Sunwear of California announced that net sales from continuing operations for the fourth quarter of fiscal 2012 ended Feb. 2, were $228 million versus net sales from continuing operations of $218.7 million for the fourth quarter of fiscal 2011 ended Jan. 28, 2012.

    Comparable-store sales for the fourth quarter of 2012 increased 1%.  

    The company ended fiscal 2012 with 644 stores, compared with 733 as of the end of fiscal 2011. The company closed 78 stores in the fourth quarter of fiscal 2012.

  • Starbucks to expand loyalty program to Teavana and supermarkets

    Seattle -- Starbucks Coffee Co. is expanding its customer loyalty program to the supermarket channel and its Teavana stores as it looks to double membership from 4.5 million members at the end of October 2012 to approximately nine million members by the end of fiscal 2013.

    Starbucks made the announcement at the company’s annual shareholders on Wednesday in Seattle. Also at the meeting, Starbucks investors rejected a shareholder proposal to prohibit the chain from making political contributions or forming a political action committee.

  • Staples launches Windows Store app

    Framingham, Mass. — Staples has launched its own Windows Store app for Staples.com. The app provides customers with access to Staples Rewards and features tools that make it easier for small businesses to research and shop for everything they need for their business or home office, the company said.

  • Verge helps Alco connect with customers

    HENDERSON, N.C.  — Alco has launched a branded smartphone app powered by Verge Connect. With Verge Connect, Alco customers can select the types of deals and coupons they receive, as well as filter by services offered at all 23 store locations across North and South Carolina. The ALCO branded app also features mapping and customer interaction capabilities via social media and direct feedback.

  • Walgreens new deal and 2Q earnings surprise

    Walgreens reported a better-than-expected profit on flat sales for its second quarter Tuesday morning and unveiled an expanded partnership with AmerisourceBergen that could give the pharmacy operator an equity position and seat on the drug wholesaler’s board.

  • Walgreens profit rises in Q2; unveils blockbuster partnership

    New York -- Walgreens reported a better-than-expected profit on flat sales for its second quarter Tuesday morning and unveiled an expanded partnership with AmerisourceBergen that could give the pharmacy operator an equity position and seat on the drug wholesaler’s board.

X
This ad will auto-close in 10 seconds