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Loyalty Marketing

  • American Express, Wal-Mart expand Bluebird program

    New York -- American Express and Wal-Mart Stores announced Tuesday that they are expanding their reloadable prepaid card program, Bluebird, to include direct-deposit capabilities for government checks.

  • Bluebird singing sweeter financial song for Walmart

    Who needs a bank? Walmart and American Express have added a host of capabilities to the Bluebird financial service product they introduced last year as an alternative to debit and checking accounts.

  • CVS/pharmacy launches iPad App featuring 3-D virtual store, digital pharmacy experience

    WOONSOCKET, R.I. — CVS/pharmacy has launched a first-of-its-kind interactive app, delivering a virtual 3-D digital drug store experience for customers using Apple iPads.

  • Kmart celebrates 30 years of March of Dimes support

    HOFFMAN ESTATES, Ill. — Kmart has launched its 30th annual fundraising campaign to benefit the March of Dimes. Donors can contribute in-store at any Kmart and online via a link at kmart.com/marchofdimes. M

  • CVS/pharmacy launches new iPad app

    Woonsocket, R.I. -- CVS/pharmacy announced Monday the launch of a first-of-its-kind interactive iPad app, delivering a virtual 3-D digital drugstore experience for Apple iPad users.

    With the new app, CVS customers can explore a virtual 3-D CVS/pharmacy and access services from the pharmacy, ExtraCare, photo center and MinuteClinic, as well as browse departments to shop.

  • CVS launches interactive app

    WOONSOCKET, R.I. — CVS/pharmacy has launched a first-of-its-kind interactive app, delivering a virtual 3-D digital drug store experience for customers using Apple iPads. 

  • 89 Degrees to highlight cross channel engagement at Demandware conference

    89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI,  announced that will be presenting at the Demandware XChange Conference in Las Vegas with two clients: Fila, a leading athletic apparel and footwear brand, and international luxury brand Crabtree & Evelyn.

    89 Degrees’ presentation, “The Case for Cross-Channel Loyalty Programs”, will take place at the Conference on Thursday, April 4. 

  • Study: H&M luring the most new customers to its stores

    Boulder, Col. -- More consumers are trying new fashion retailers this year compared to last year – and most are buying when they do. H&M is the retailer that consumers reported visiting for the first time most often, followed by Kohl’s, Macy’s, Abercrombie & Fitch and Forever 21.

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