Loyalty Marketing

Tyson’s Corner, Va. - Logan's Roadhouse has selected MicroStrategy's Alert Platform as the foundation for a new customer-focused mobile app. Through its new app, Logan's intends to provide a complete brand experience to mobile consumers.

Using mobile conveniences and marketing features available in the Alert platform, Logan's expects to generate more repeat business, amplify its social presence, and deliver enhanced loyalty services.

While the reach of mobile devices has grown dramatically in recent years, we’ve failed to realize the promise of using this ubiquitous device as a mobile wallet.

There are many reason for this lack of adoption, and the following reviews the shortcomings of past and current attempts at mobile wallet implementations — and more importantly, highlights new technologies needed to unlock the promise of mobile payments.

A recent Infosys Rethinking Retail Survey found that 86% of consumers who have experienced personalization technology while shopping have admitted that it has influenced their purchasing decisions. Moreover, 69% of consumers responded to the study stating that consistency of customer service across physical and online stores was of importance to them.

Omaha, Neb. - Omaha Steaks today announced the launch of a newly created customer loyalty program, Omaha Steaks Steaklover Rewards. This new loyalty program is designed to reward customers through a points-based program, where they can earn points by purchasing products, in addition to non-transactional engagements like referrals and social sharing.

The smart shopping brand and magazine All You from Time Inc., doubled its Facebook community during the past year and recently surpassed one million fans.

Oakville, Canada – The Tim Hortons TimmyMe iOS app now includes support for Passbook. Customers can add their prepaid Tim card to Passbook, which they can then scan to pay in-store or at the drive-thru in participating locations.

The TimmyMe app also offers a store finder and nutritional data.

Sears plans to close at least 80 stores this year after widening its loss in the first quarter of fiscal 2014.

Although same-store sales increased 0.2% for the quarter, the company’s net loss climbed to $402 million from $279 million in the prior-year quarter. Revenues declined 7% to $7.9 billion, from $8.5 billion in the prior-year quarter.

Sunnyvale, Calif. - Modern shoppers have a very low tolerance for poor customer service, and crave a more intimate relationship where retailers know their needs, wants and preferences, and respect their time and business. According to an April 2014 research survey from customer engagement technology vendor Kana Software Inc., when asked about their preferred customer service communication channels used to engage with retailers in the past six months, the channel named most often as most preferred was Web (24.5%), followed by email (17.9%).