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Survey finds that three-tiered loyalty program structure is outdated
Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy.
Colloquy's research reveals that the familiar gold, silver and bronze tiering system no longer works. The study shows the three-tiered structure is outdated as a way for brands to keep their customers engaged — sometimes creating confusion rather than inspiring loyalty.
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Julep Beauty redefines subscription box
Julep Beauty has unveiled its first fully customizable monthly beauty box subscription. Beginning this month, subscribers to the Julep Maven service can create their own personalized mix of products for their boxes, choosing from among 2 million possible combinations of full-size beauty products and limited-batch nail polishes.
