Loyalty Marketing

Boulder, Colo. - Trader Joe’s is North America’s favorite grocery retailer based on satisfaction. A study of more than 6,200 consumers by Market Force Information, also found that Publix and Aldi were ranked second and third.

By Kellie Peterson, Director of Marketing at iinside

The supermarket business has never been more competitive than it is today. In any given geographic location, supermarkets compete with traditional rivals including local, regional, national and international stores, as well as farm shares, farmer’s markets, and specialty retailers. Big-box retailers are, of course, also getting into grocery, and then there’s the increasing threat of online retailers.

Wallingford, Conn. - Robert Price, former senior VP and chief marketing officer for CVS/pharmacy, has been named president of Edible Arrangements LLC. At CVS/pharmacy, Price led all marketing, advertising, sales promotion, e-commerce, customer insights, store design and customer loyalty programs.

Prior to CVS/pharmacy, Price's held positions with Wawa Food Markets; H-E-B Grocery Stores; Imasco Limited (the former parent company of Hardees and Roy Rogers Restaurants); and The Monitor Company, a strategy consulting firm.

Topco Associates has appointed Linda Severin as VP, marketing. Severin will report directly to Topco president and CEO Randy Skoda.

“Linda brings a wealth of knowledge in branding and marketing to Topco that will benefit all our members,” Skoda said. “She has built and developed successful private label brands for industry leaders, and we are confident she will drive competitive advantage for our products and strong results for our members in their retail stores.”

When industry experts talk about retailers connecting with today’s mobile consumer, they are generally referring to customers who always travel with smartphones and tablets. But there is another type of “mobile” consumer touchpoint retailers should be targeting, and that is the automobile.

Robert Price, former SVP and CMO for CVS, has been named president of Edible Arrangements International.

The operator of more than 1,100 stores worldwide is looking to Price to help significantly grow the brand's global presence.

New York -- Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy.

Colloquy's research reveals that the familiar gold, silver and bronze tiering system no longer works. The study shows the three-tiered structure is outdated as a way for brands to keep their customers engaged — sometimes creating confusion rather than inspiring loyalty.

Nearly one-third (32%) of United States and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study recently released by Colloquy.

Colloquy's research reveals that the familiar gold, silver and bronze tiering system no longer works. The study shows the three-tiered structure is outdated as a way for brands to keep their customers engaged — sometimes creating confusion rather than inspiring loyalty.